The 151 Card Show, built to sell out tables.
From 35 vendor tables and 300+ collectors to 85+ tables and 900+ shoppers. Vendor spots now sell out before show week, with a waitlist for the next event.
From first show to sold out.
Vendor tables
85+
Up from 35 at the first show
Shoppers
900+
Up from 300+ at the first show
Vendor spots
Sold out
Before show week, every show
A waitlist carries vendor demand into the next event.
Source: The 151 Card Show attendance and vendor booking records, first show in 2025 through October 31, 2026.
The brief
The 151 Card Show runs one Saturday a month at Vale Fieldhouse in Middletown. Each show has two audiences with different jobs: collectors who need the date, the price and a reason to come, and vendors who need to book a table before they sell out.
What we built
- A homepage that leads with the next show: date, hours, table count and the two actions that matter, tickets and table booking.
- A brand system built for speed: condensed display type, a navy and signal-red palette, and a flyer-style event card that can be updated for every show.
- Show, vendor, gallery, about and contact pages, so recurring questions are answered before anyone has to ask.
Why it matters for your business
Demand now runs ahead of space: tables are gone before show week, so every new show opens with a waitlist of vendors ready to book.
Recurring events live or die on the next date. The same thinking applies to any business with a calendar: put the next action at the top, make it one tap, and keep every page pointing at it. The design language from this project became the foundation of our own brand.