- Home
- How we work
A plan you can read. Results you can check.
From the kickoff to the quarterly review, you always know what we're doing, what it costs and what it's earning.
From kickoff to compounding.
- Kickoff
Strategic session
We align on goals, outcomes and KPIs with your team, and gather the business context the data won't show us.
- Goals, KPIs and budget
- Audience and offer review
- Account and analytics access
- Plan
Strategy and approvals
You get a written plan: channels, budget by month, targeting, creative and how we'll measure each one. Nothing launches until you approve it.
- Media plan and budget pacing
- Channel and KPI alignment
- Media approvals package
- Launch
Set-up, QA and launch
We build campaigns to best practice, then test every element against the approved plan before a dollar is spent.
- Campaign set-up and ad ops
- Conversion and tracking QA
- Reporting dashboard
- Optimize
Daily management, structured tests
Every test has a hypothesis, a budget, a metric and an end date. We keep the winners, cut the losers and record why.
- Daily pacing and optimization
- Creative and audience testing
- Insight log you can read
- Report
Weekly, monthly, quarterly
A written update every week, a report and call every month, and a quarterly business review that resets the plan.
- Weekly written update
- Monthly report and call
- Quarterly business review
One quarter with us.
Where we stand against your goal, and what we're adjusting next.
Spend, results and tests, with the decisions we need from you.
What worked, what we cut, and the plan for the next quarter.
How a test earns its budget.
- Hypothesis
The campaign goes live with a clear idea about creative or audience.
- Measure
Data is collected within the channel and the audience.
- Context
Results are read against the business, in analytics and across channels.
- Decide
Once results are significant, we name a winner and remove the losing variant.
- Record
Learnings from the best and worst variants are reported, and the next test is chosen.
How we communicate.
- Emails
- The subject states the point. One ask per email.
- Proposals
- Written from the discovery call. Flat prices, clear scope, no fine print.
- Calls
- Agenda sent ahead. A recap of decisions and owners afterward.
- Claims
- We only say what we can prove, and we never name a client without written permission.
- Bad news
- "Cost per lead rose, here's why, and here's our plan." Never "the algorithm is acting weird."
- Scope
- If you ask for something outside the plan, we tell you the price, or who can help.